In this way, Andrés and Alejandro define their collections as narrated stories.

The garments and accessories have the power to evoke and transport to specific moments and contexts. They use a language that confirms their theatrical vocation, not in vain, Alado has the character of a storyteller; a key aspect of their brand, which is embodied in its avant-garde style, which also has a remarkable remembrance of the past. Their designs are complex structures that reveal different stories, pieces made off an arduous molding work, silhouettes development and cuts exploration. In addition, a propositive choice of supplies and colors, which configure subtle and romantic features, determining a style where exquisite baroque details stand out.n the past recent years, Alado has strengthened their business model by consolidating their production aspect with the creation of its mother workshop, near Itagui’s industrial zone. There are eighteen people working in the company, most of them are designers, who are trained and learn how to do the craft, while they have the opportunity to alternate this job with their studies.
At the same time, the brand is committed with a commercialization process that grows according to their roots and premises, that is, by articulating commercial and sustainable development, with a solid capacity and productive strategy, guidelines focused on a creative business, whose seal is authenticity.